Hi there my social media fanatics!
Today I’m stepping away from the health-living side of my blog to talk about another love of mine: social media.
The power that social media has is phenomenal, especially for us bloggers. It allows us to not only share our work but CONNECT. I recently completed an internship where I worked in the social media department for an online news organization. Facebook, Twitter, Pinterest and Google+ were my jam.
It’s all about connecting.
One social network that doesn’t seem to get enough credit is Google +. It’s like Facebook’s Fed-Ex stepbrother. Oh, Google +? AIN’T NOBODY GOT TIME FO DAT!
But in all seriousness, Google+ can be an extremely useful tool in connecting and interacting with readers, which can drive traffic to your site and ultimately grow your blog. Sounds pretty snazzy, right?
It’s a small community:
The active users on Google+ is relatively small, which I’m sure most of you could have guessed. This creates more of a tight-knit community between its users.
Who uses it?
The demographics of those users tend to be college educated, tech-savvy males. I encourage all you bloggers out there join in!
What can Google + do for you?
1. Increase your SEO
Who uses Google as their primary search engine? I sure do. Most businesses aim to please Google, so it only makes sense that bloggers should do the same. Google crawls sites on a regular basis, but there is not an exact time frame that Google will get to your site and index it, thus increasing your SEO.
When you post to Google+, it makes Google index your site ASAP. This increases your SEO. Which increases the visits to your page, allows for more eyes to view that wonderful sidebar pic of yours, and makes you a very happy camper.
If you are a fairly new blogger, I suggest hopping on the Google+ bandwagon. Google tends to trust sites more that have been around longer or have created a ton of content. Newbies, Google+ can give you a leg up!
2. Make your posts pop
Google+ has the option of bolding, italicizing, or underlining certain words in your post. Unlike Facebook or Twitter, you can make certain words more visually stimulating and catch the eyes of readers.
3. Allow for interaction with users outside of your niche
Because Google+ is such a small community, you are able to connect with others outside of your typical niche very easily. I’ll be the first to admit most of the pages I like/follow on Facebook or Twitter have to do with healthy living, fitness or exercise. Any one else feel the same? With Google+ it’s easier to connect with others whose content interests you and is not in your typical realm of topics.
I mean come on, does any one ONLY have on interest?
I follow a TON of media, technology and business bloggers on Google+. It allows me to get my fix of those topics without being SUPER overwhelmed with the billions of egg heads on Twitter. P.S. PLEASE PICK AN AVI. Egg heads creep me out.
4. Increase engagement
When posting to Facebook, it’s best to keep it short and sweet. Research shows that the more direct you are on Facebook, the more likely people are to engage. Twitter is the same. You only have 180 characters, after all.
With Google+ it’s best to offer more of a summary or interesting pieces of your content, followed by a question to other users. Users on Google+ are more likely to respond to your questions than users on Facebook. They are looking to interact, and +1 (similar to a like a ‘like’ on FB) content that they like.
People are looking for a conversation. Give the people what they want!
!BONUS! 5. YOU CAN STILL USE HASHTAGS!
Yep, you heard me. Boom.
Where to start?
Start by signing up for an account and change your avatar to a picture of yourself. I hate shadow people just as much as I hate egg heads. Next, add some of your fellow bloggers into your ‘circles.’ These are the people that will see your content, and you can see theirs. It’s similar to ‘following’ someone on Twitter.
Then post away! Remember to make your posts pop and ask your readers questions.
Like any other social network it takes some time and patience to figure out. Never underestimate the power of social media!
If you have any questions, feel free to email me at BarefootcoloblogATgmailDOTcom, I’d be happy to help! Oh, and how about adding me to your circles on Google+??
Have you ever tried Google+?
What’s your favorite social network to use?